Cookies Policy

Last updated: March 2026

This cookies policy explains what cookies are, how NewestSportsBettingSites.co.uk (“we”, “us”, “our”) uses them, the types of cookies we use, and how you can manage your cookie preferences. This policy should be read alongside our Privacy Policy.

What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to website owners. Cookies can be “persistent” (remaining on your device until they expire or you delete them) or “session” cookies (deleted when you close your browser).

How We Use Cookies

We use cookies for the following purposes:

  • Essential functionality: To ensure our website works correctly and provides a smooth browsing experience.
  • Preference storage: To remember your choices, such as cookie consent preferences, so you do not have to set them every time you visit.
  • Analytics and performance: To understand how visitors interact with our website, which pages are most popular, and how we can improve our content and design.
  • Affiliate tracking: To attribute referrals to the correct affiliate partner when you click on a link to a betting site.

Cookies We Use

The table below details the specific cookies used on our website, their purpose, type, and how long they are stored:

Cookie Name Provider Purpose Type Duration
cookie_consent NewestSportsBettingSites.co.uk Stores your cookie consent preference so the banner is not shown on every visit Essential 12 months
_ga Google Analytics Distinguishes unique users by assigning a randomly generated number as a client identifier Analytics 2 years
_ga_* Google Analytics Used by Google Analytics 4 to maintain session state and track interactions across pages Analytics 2 years
_gid Google Analytics Distinguishes unique users for analytics reporting within a 24-hour period Analytics 24 hours
_gat Google Analytics Throttles the request rate to Google Analytics on high-traffic websites Analytics 1 minute
aff_id NewestSportsBettingSites.co.uk Tracks which affiliate link was clicked so the referral can be correctly attributed Affiliate 30 days
theme_pref NewestSportsBettingSites.co.uk Stores any display preference settings for returning visitors Functional 6 months

Third-Party Cookies

Some cookies on our website are set by third-party services. We use Google Analytics to understand website usage patterns and improve our content. Google Analytics sets cookies to collect information anonymously and report on website trends without identifying individual visitors.

When you click on affiliate links to visit betting sites, those operators may set their own cookies on your device. We have no control over cookies set by third parties, and you should refer to their individual cookie and privacy policies for more information.

Managing Your Cookies

You have the right to decide whether to accept or reject non-essential cookies. When you first visit our website, a cookie consent banner will allow you to accept or decline analytics and affiliate cookies. Essential cookies cannot be disabled as they are necessary for the website to function.

You can also manage cookies through your browser settings. Most browsers allow you to:

  • View which cookies are stored on your device and delete them individually or in bulk
  • Block cookies from specific websites or all websites
  • Block third-party cookies while allowing first-party cookies
  • Set your browser to notify you when a cookie is being placed
  • Clear all cookies each time you close your browser

The method for managing cookies varies between browsers. You can usually find cookie settings in the “Privacy” or “Security” section of your browser’s settings menu. The following links provide guidance for popular browsers:

Please note that disabling cookies may affect the functionality of our website and your experience when browsing.

Changes to This Policy

We may update this cookies policy from time to time to reflect changes in the cookies we use or for operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

Contact Us

If you have any questions about our use of cookies, please contact us:

For more information about cookies in general, you can visit allaboutcookies.org.